Advertising and Promotional Ideas Quiz

This quiz is designed to test your knowledge of these modules of the “Advertising and Promotional Ideas” lessons.

There are ten questions some of which are “tick all that apply “, and others are True/False.

You can navigate backwards and forwards to review your responses by using the appropriate buttons.


The pass mark is 70 out of a potential 100 points, 10 for each question.

Once you are satisfied with your answers, complete your name, address and email address and click on “submit“ to submit your answers.

You will shortly receive an email advising you of your score, whether you have passed the quiz, and how your answers have been scored.

The Advertising and Promotional Ideas Quiz

1. 

Creative marketing fulfils an existing need, whilst Responsive marketing creates the need, usually for a new product, providing solutions the customer didn’t know they needed

2. 

Posts on social media are not a very targeted and cost-effective way of advertising your product.

3. 

A problem with online advertising now is that many online users actively avoid advertising, by using ad-blockers in their browser, and spam filters, to eliminate ads.

4. 

A powerful way to promote a new product or service is to get your customers to give you a testimonial that you can share, in store, in print, or online. People will be more likely to try a new product or service if there’s a good review from another customer.

5. 

The essence of advertising and marketing is to define your target customer, and then ensure that your message gets to that segment of the population.

6. 

To promote your product using Email marketing, you don’t need your clients’ email address.

7. 

SMART objectives should be
Specific, Memorable, Achievable, Realistic, Timebound

8. 

New and emerging web-related advertising and marketing tools offer substantial advantages over conventional advertising, such as; -

9. 

The promotional plan does not need to be consistent with the company’s Marketing Strategy.

10. 

When developing a promotional plan, factors you need to consider include:- Choose all that apply


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