This quiz is designed to test your knowledge of these modules of the “Advertising and Promotional Ideas” lessons. There are ten questions some of which are “tick all that apply “, and others are True/False. You can navigate backwards and forwards to review your responses by using the appropriate buttons. The pass mark is 70…

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So, in this group of modules we set out to review the marketing, promotional and advertising activities that can be deployed to promote new and existing products, ranges or companies. As you have seen the tools available are numerous, and the ones that will be selected for a given product or company will depend on…

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Email marketing. This is a very effective way of marketing directly to customers, as long as you have their email address. It can have an immediate impact on sales. You can write newsletters, share news of your product, photos, and information with customers. Or advise them about discounts or special offers. email new subscribers and…

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Now we move on to consider online opportunities for promotion of your product or company. ONLINE OPPORTUNITIES e-commerce website You will need to set up a site that allows clients to purchase your product online to take full advantage of all the online opportunities that are available now. Posts on social media This can sometimes…

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Continuing our look at even more ideas to promote your product and work into your multi layered promotional plan. Offer a free upgrade If your business provides services, or even products, with frequent repeat business, you can offer an upgrade for customers to try out your new service. This works for businesses like salons, for…

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Get influencers to review Give or send sample sizes of products to those who are in a position to review them. Look for people who have clout and credibility, such as celebrities, professionals or experts whose feedback and endorsement will persuade or influence customers to buy the product. Flyers and leaflets Promotional material can range…

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Now let’s look in some more details at the tools, and tactics you might consider, so you can decide what is most appropriate for your particular campaign. There are the more traditional methods to consider, but also the newer internet marketing, which is such an important part of today’s strategies. New and emerging web-related advertising…

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There can be a wide range of objectives for your promotional plan, not just a new product launch. Targets may be general sales increase, acquisition of market share, brand equity creation, market positioning, defensive pricing, or creation of a corporate image. Let’s take a look at the steps you should follow to define your strategy.…

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Marketing strategy The promotional plan must be consistent with the company’s Marketing Strategy. This is the overall plan to deliver the targeted marketing objectives for the brand, product or company. A key objective of marketing strategy is often to keep marketing in line with a company’s mission statement. For example, if the marketing strategy is…

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You are asked to manage the launch of some new products. Your objective is to boost sales and build brand recognition. Let’s have a look at a few things we need to consider here. First off, you want to create a need or desire for the product. You can do this by building awareness of…

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