Distributors are usually appointed by the manufacturer, so it is not necessarily your choice who you work with. If you are offered a distributorship you want to know you will be supported. You are looking for a manufacturer who will help you grow your business, and retailers who will participate in marketing. You want supply…

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For a manufacturer your distributors are the face of your company. They can either enhance your brand with your ultimate customers, or detract from it. In a crowded market, a good distributor can set your product head and shoulders above the competition. Everything they do reflects on you, so it is vital that you develop…

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This is a very exciting field, in my opinion. It is akin to being a retail buyer in that you need the same ability to spot a volume seller, and to negotiate the optimum deal.You also need sales skills because you are reselling the product. And social and interpersonal skills to enable you to build…

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A distributor purchases goods from a manufacturer and distributes them on their behalf. They act as an extension to the company‚Äôs salesforce. They are wholesalers who trade goods for profit, like the early merchant traders. They are used in different industries and sectors in different ways appropriate to the sector requirements and characteristics. They form…

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