In this set of modules, we are going to look at what KPIs are, and how they can benefit your business if used properly. We will consider how they should be written, by whom, and when. We will look at some examples of KPIs across different levels of the business and consider the importance of…

In the last session we discussed whether KPIs should be targeted to achieve short, medium or long-term objectives. We said that operational staff should aim for short term objectives, management aim for medium term, and executives aim for long term objectives. Example For example, if you are relatively new to an established business sector, your…

When writing or developing a KPI, you need to consider carefully how that KPI relates to a specific business outcome or objective. They need to be customized to your business situation and should be developed to help you achieve your goals. Each team or department will use different types of KPI to measure success, based…

Let’s look at some examples of KPIs that might be used by Marketing, The digital marketing strategy is very important for a contemporary marketing department and will include a number of activities, such as website presence, social media, email marketing, and lead generation. The website and its effectiveness are a good place to start for…

Continuing our look at the KPIs that might be used by different departments. Let’s consider what the Finance Manager might need to know. Then what would benefit the Chief Executive and the Board members. The Finance Manager The Finance Manager needs to know the amount of money owed to the business, and the amount the…

As we said at the start of this module, Key Performance Indicators are quantifiable measures, used to monitor performance in terms of meeting defined and agreed strategic and operational goals. Reviewing them indicates the progress of the company, and its staff towards achieving their targets, and their effectiveness in achieving key business objectives and reaching…