Marketing

Marketing is about effective communication of your product to the public. And if you get your communication right, then your customers will make new connections, and their behaviour will become buying behaviour.  Marketing Management is defined by the American Marketing Association as “the process of planning and executing the conception, pricing, promotion, and distribution of…

Read More

Components of Marketing

What are the components and elements of marketing? Pricing is one of the most important. Price setting involves consideration of many aspects of the market, including cost of production, competition, market condition, and quality of product. Promotion Planning is another component. Learn about the key components to marketing success.     There are many Components…

Read More

Creating a Brand

What are the components and elements of marketing? Pricing is one of the most important. Price setting involves consideration of many aspects of the market, including cost of production, competition, market condition, and quality of product. Promotion Planning is another component. Learn about the key components to marketing success. The vision you define and create…

Read More

Marketing Quiz

This quiz is designed to test your knowledge of the contents of the Marketing Course, part of the Management Skills series of courses. These quizzes are designed to improve your Management and Business skills. There are ten questions where you can check either True or False. You can navigate backwards and forwards to review your…

Read More