Marketing Quiz

24This quiz is designed to test your knowledge of the contents of the Marketing Course, part of the Management Skills series of courses. These quizzes are designed to improve your Management and Business skills.

There are ten questions some of which are “tick all that apply “and others are True/False.

You can navigate backwards and forwards to review your responses by using the appropriate buttons.

The pass mark is 700 out of a potential 1000 points, 100 for each question.

Once you are satisfied with your answers, complete your name, address and email address and select “Click to mark the quiz “to submit your answers.

You will shortly receive an email advising you of your score, whether you have passed the quiz, and how your answers have been scored.

Marketing Quiz

The elements of marketing mix include;-
Check All That Apply

In marketing it is vital to test and measure. Every time you change a variable you need to evaluate the result, and discard what does not work, and build on it.

Marketing management is the process of gathering information to identify and study marketing opportunities and issues. Researchers generate and evaluate marketing activities, monitor marketing performance, and improve understanding of marketing effectiveness.

The price level selected should;-
Check All That Apply

Marketing strategy will consider factors such as:-
Check All That Apply

Marketing Management is defined by the American Marketing Association as “the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals”.

The pillars of Marketing include
Check All That Apply

Integrated marketing occurs when all the departments in a company work together to fulfil customers’ needs

Defensive branding is about building market share

Sometimes you don’t have to increase your marketing budget to increase the effectiveness of a campaign. You can spend the same amount of money, and just by changing a headline or a design detail, you can alter public reaction to the product.

You have finished the quiz. Click The Button Below To See Your Score

« Back Next »

Comments are closed.