24This quiz is designed to test your knowledge of the contents of the Marketing Course, part of the Management Skills series of courses. These quizzes are designed to improve your Management and Business skills.

There are ten questions where you can check either True or False.

You can navigate backwards and forwards to review your responses by using the appropriate buttons.


The pass mark is 70 out of a potential 100 points, 10 for each question.

Once you are satisfied with your answers, complete your name, address and email address and click on “submit“ to submit your answers.

You will shortly receive an email advising you of your score, whether you have passed the quiz, and how your answers have been scored.

The Marketing Quiz

1. Sometimes you don’t have to increase your marketing budget to increase the effectiveness of a campaign. You can spend the same amount of money, and just by changing a headline or a design detail, you can alter public reaction to the product.
2. Marketing strategy will consider factors such as marketing mix, budgetary constraints, competitor analysis, target market analysis,
3. The price level selected should meet the financial goals of the company and ensure profitability, be realistic, support a product's positioning and be consistent with the other variables in the marketing mix
4. The elements of marketing mix include Product Pricing and Promotion
5. Integrated marketing occurs when all the departments in a company work together to fulfil customers’ needs
6. Defensive branding is about building market share
7. Marketing management is the process of gathering information to identify and study marketing opportunities and issues. Researchers generate and evaluate marketing activities, monitor marketing performance, and improve understanding of marketing effectiveness.
8. The pillars of Marketing include Target Market, Market Research and Customer needs.
9. Marketing Management is defined by the American Marketing Association as “the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals”.
10. In marketing it is vital to test and measure. Every time you change a variable you need to evaluate the result, and discard what does not work, and build on it.

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