Marketing Quiz

24This quiz is designed to test your knowledge of the contents of the Marketing Course, part of the Management Skills series of courses. These quizzes are designed to improve your Management and Business skills.

There are ten questions some of which are “tick all that apply “and others are True/False.

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The pass mark is 700 out of a potential 1000 points, 100 for each question.

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Marketing Quiz

The elements of marketing mix include;-
Check All That Apply

Marketing Management is defined by the American Marketing Association as “the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals”.

Sometimes you don’t have to increase your marketing budget to increase the effectiveness of a campaign. You can spend the same amount of money, and just by changing a headline or a design detail, you can alter public reaction to the product.

Marketing strategy will consider factors such as:-
Check All That Apply

Integrated marketing occurs when all the departments in a company work together to fulfil customers’ needs

In marketing it is vital to test and measure. Every time you change a variable you need to evaluate the result, and discard what does not work, and build on it.

Marketing management is the process of gathering information to identify and study marketing opportunities and issues. Researchers generate and evaluate marketing activities, monitor marketing performance, and improve understanding of marketing effectiveness.

The pillars of Marketing include
Check All That Apply

Defensive branding is about building market share

The price level selected should;-
Check All That Apply

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Comments

Marketing Quiz — 181 Comments

  1. Although I didn’t really have time to go through the material. I’m just trying my self to see my understanding about the quizzes

  2. the Quiz was very important for valuating the learner seed of learning.