What is 'Online Marketing'?

Digital or online marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium, according to Wikipedia All business people today need to have an appreciation of online marketing, or digital marketing, as it is now more commonly known,…

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Online marketing strategy

The objective of your online marketing strategy is to use your web site to attract visitors and convert them to customers. What characterises a successful website which maximises your Online Marketing? Learn about Conversion Rate Optimization, E-marketing strategy and Email Newsletters. Find out how to automate your Emails with Auto responders, use Pay per Click…

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Online Marketing Activities

John Wanamaker, a famous retailer, once said, “I know that 50 percent of my advertising is wasted. I just don’t know which 50 percent.” Web Analytics and Google Ad Words show you what is working and what isn’t. You can also learn about other Online Marketing Activities such as Web Intelligence Tools, Search Engine Optimization…

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Marketing models and future trends

We look at Internet marketing business models, Revenue models, and the most common ways to buy online advertising, Online Marketing terms and future trends such as an increased focus on inbound marketing. We learn that local marketing will become mainstream, and that there will be an increase in the importance of second screen –that is…

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Online Marketing Quiz

This quiz is designed to test your knowledge of the contents of the Online Marketing Course, part of the Management Skills series of courses. These quizzes are designed to improve your Management and Business skills. There are ten questions where you can check either True or False. You can navigate backwards and forwards to review…

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