27This quiz is designed to test your knowledge of the contents of the Online Marketing Course, part of the Management Skills series of courses. These quizzes are designed to improve your Management and Business skills.

There are ten questions where you can check either True or False.

You can navigate backwards and forwards to review your responses by using the appropriate buttons.


The pass mark is 70 out of a potential 100 points, 10 for each question.

Once you are satisfied with your answers, complete your name, address and email address and click on “submit“ to submit your answers.

You will shortly receive an email advising you of your score, whether you have passed the quiz, and how your answers have been scored.

The Online Marketing Quiz

1. Taking visitors to a landing page means that your link takes them straight to your home page.
2. Ads can be shown on relevant web pages or beside search results using ALL these services;-
Ad Words, LinkedIn, Yahoo! Search Marketing, Google AdSense
3. Types of online advertising include Banner, In-game, Keyword advertising, Blogs
4. On Twitter, you can use hash tags (#online marketing, for example) to track conversations on a particular topic and invite others to join.
5. Split-testing is the term for testing alternative versions of your web pages, to see which attract the most customers and sales.
6. The audience for online marketing is estimated to be close to 1 billion internet users worldwide.
7. Tools such as Google Analytics will help you track ;-
Which pages are the most effective at turning visitors into leads, the keywords and links people use to find your site and how visitors interact with your content and tools.
8. Search engine optimization (SEO) improves the visibility of a website or a web page in search engines via the "natural" or free ("organic”) search results. Pay-per-click (PPC) ads show up above and to the right hand side of organic search results.
9. Web Intelligence Tools such as Google Alerts www.GoogleAlert.com can be used to automatically scan the Net daily and provide you with a list of Social Networking opportunities by finding online discussions and blog posts related to your product or service.
10. To engage your website visitors and get them to take actions that lead to more conversions, it is a good idea to;-
Add content, have a discussion forum,use audio and video files,and add web-based tools .

Be sure to click Submit Quiz to see your results!



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