Online Marketing Quiz

27This quiz is designed to test your knowledge of the contents of the Online Marketing Course, part of the Management Skills series of courses. These quizzes are designed to improve your Management and Business skills.

There are ten questions some of which are “tick all that apply “and others are True/False.

You can navigate backwards and forwards to review your responses by using the appropriate buttons.

The pass mark is 700 out of a potential 1000 points, 100 for each question.

Once you are satisfied with your answers, complete your name, address and email address and select “Click to mark the quiz “to submit your answers.

You will shortly receive an email advising you of your score, whether you have passed the quiz, and how your answers have been scored.

Online Marketing Quiz

“Big Data” is the use of predictive analytics, user behavior analytics, or certain other advanced data analytics methods that extract value from data, rather than a reference to the size of a data block

To engage your website visitors and get them to take actions that lead to more conversions, it is a good idea to;-
Choose all that apply

Web Intelligence Tools such as Google Alerts can be used to automatically scan the Net daily and provide you with a list of Social Networking opportunities by finding online discussions and blog posts related to your product or service.

The potential audience for online or digital marketing is estimated to be close to half the world’s population.

Split-testing is the term for testing alternative versions of your web pages, to see which attract the most customers and sales.

Types of online advertising include;-
Choose all that apply

On Twitter, you can use hash tags (#online marketing, for example) to track conversations on a particular topic and invite others to join.

Taking visitors to a landing page means that your link takes them straight to your home page.

Search engine optimization (SEO) improves the visibility of a website or a web page in search engines via the “natural” or free (“organic”) search results. Pay-per-click (PPC) ads show up above and to the right hand side of organic search results.

Tools such as Google Analytics will help you track
Choose all that apply

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