The Research Quiz

1. A primary source is someone directly involved in the subject. For example, a scientist who has made a discovery, or developed a theory. It is research that is collected first hand, and should result in learning something new, so could include analysis of your company’s performance.
2. There are many different ways to set up focus groups, with many variables, which may include; –
Choose all that apply
3. A Secondary source is someone not directly involved but is using their knowledge and experience to comment or discuss or interpret the information.
4. Focus groups are often used in market research, to allow a company or brand to get feedback on a new product. They may be used in the early stages of development to gauge consumer reaction to the product, and may later be used to discuss its packaging, advertising, price, promotion etc.
5. When searching the internet, remember that; -
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6. Whenever you borrow words or ideas, you need to acknowledge their source. The following situations almost always require citation:
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7. Surveys are useful for finding out about general trends. You can collect a small amount of information from a large group of people.
8. When writing questions for both interviews and surveys, the information you glean will be influenced by the quality of the questions you ask. To write good questions that will produce unbiased and clear answers, it is good practice to; -
Choose all that apply
9. According to the English Oxford dictionary, research is defined as “the systematic investigation into and study of materials and resources in order to establish facts and reach new conclusions”.
10. When analyzing and writing up your data, be sure to differentiate between data collected, observations and interpretations. Usually the point of the research is to come to a conclusion based on the new information you have collected. You need to present your findings so that readers can see how you have come to the conclusion that you present to them

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