This quiz is designed to test your knowledge of these modules of the “Research” lessons.

There are ten questions some of which are “tick all that apply “, and others are True/False.

You can navigate backwards and forwards to review your responses by using the appropriate buttons.


The pass mark is 70 out of a potential 100 points, 10 for each question.

Once you are satisfied with your answers, complete your name, address and email address and click on “submit“ to submit your answers.

You will shortly receive an email advising you of your score, whether you have passed the quiz, and how your answers have been scored.

The Research Quiz

1. Surveys are useful for finding out about general trends. You can collect a small amount of information from a large group of people.
2. A Secondary source is someone not directly involved but is using their knowledge and experience to comment or discuss or interpret the information.
3. When writing questions for both interviews and surveys, the information you glean will be influenced by the quality of the questions you ask. To write good questions that will produce unbiased and clear answers, it is good practice to; -
Choose all that apply
4. According to the English Oxford dictionary, research is defined as “the systematic investigation into and study of materials and resources in order to establish facts and reach new conclusions”.
5. There are many different ways to set up focus groups, with many variables, which may include; –
Choose all that apply
6. When analyzing and writing up your data, be sure to differentiate between data collected, observations and interpretations. Usually the point of the research is to come to a conclusion based on the new information you have collected. You need to present your findings so that readers can see how you have come to the conclusion that you present to them
7. Focus groups are often used in market research, to allow a company or brand to get feedback on a new product. They may be used in the early stages of development to gauge consumer reaction to the product, and may later be used to discuss its packaging, advertising, price, promotion etc.
8. Whenever you borrow words or ideas, you need to acknowledge their source. The following situations almost always require citation:
Choose all that apply
9. When searching the internet, remember that; -
Choose all that apply
10. A primary source is someone directly involved in the subject. For example, a scientist who has made a discovery, or developed a theory. It is research that is collected first hand, and should result in learning something new, so could include analysis of your company’s performance.

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